Email marketing
Top tips for professional email campaigns
Considering how much effort it takes to put together an email newsletter (thinking about it, scratching your head, considering content, putting the right words together, gathering contacts etc.) it would be a real shame if it wasn’t as successful as it could be because of a few mistakes. Use this checklist before you send out your next email campaign.
- Use a template – this helps maintain consistency and your readers will start to recognise your brand
- Make sure the first half of your email gets the right message across, and draws people in
- Use a grid format – don’t be afraid of white space, and let your words have room to breathe
- Don’t use lots of typefaces, bold text, underlines and colours – it’s confusing to the eye. Keep it simple and just use one or two styles (e.g. one for headlines, one for text)
- Use images carefully – many email clients automatically block images. Make sure your email works without them, just in case they don’t download when your email is received
- Write for the web – keep it short and to the point. Cut out any unnecessary words
- Direct people to your website to read more – this way you can keep the email succinct, and you can use pictures on your website if they are crucial e.g. product images
