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  • The pitfalls of writing a sales letter The pitfalls of writing a sales letter

    It’s no easy task, putting together a letter to a prospect. You don’t know their personality or their current situation so you are making a lot of assumptions. But if you make assumptions about people and get it wrong, it …

  • What’s the magic ingredient for this successful café? What’s the magic ingredient for this successful café?

    Whilst travelling to the Cotswolds on business recently, I drove past a café on the side of the road – it was set off the road, perpendicular to it but it had a large ‘headerboard’ sign in nice grey and …