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latest articles

  • Who cares? Who cares?

    I regularly work on customers’ newsletters and the brief is often: “we need to tell our customers about our new website” or “we need to let people know about our new service”.

    The problem with that

  • Why good marketing isn’t enough Why good marketing isn’t enough

    Marketing isn’t just about making something look good and promoting it. It’s about ‘satisfying customer needs profitably’. If your hard won customer feels let down by your product or service, you’re risking your reputation and the opportunity to win more