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  • How to choose your customers How to choose your customers

    It can be difficult to narrow down your target market, perhaps because you’re worried that you might miss an opportunity. The problem is, you simply can’t be all things to all people. And when you’re promoting your product, it has

  • The pitfalls of writing a sales letter The pitfalls of writing a sales letter

    It’s no easy task, putting together a letter to a prospect. You don’t know their personality or their current situation so you are making a lot of assumptions. But if you make assumptions about people and get it wrong, it …