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  • The most overused words on social media The most overused words on social media

    Reading through my twitter feed, I suddenly became aware of the repetitious status updates. I am ashamed to admit I’m guilty of it myself! What are these words….?

    They are ‘lovely’and ‘great’ along the lines of:

    “Had a lovely afternoon …

  • The importance of an enticing subject line The importance of an enticing subject line

    As I opened up my email this morning, I was faced with a page of messages with a huge variety of subject lines. I use an email provider that automatically separates out the emails into ‘primary’, ‘social’ and ‘promotions’ and …