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  • How do marketing segments work? How do marketing segments work?

    If you have a product or service that is aimed at a wide range of people, it’s important to break it down because, as everybody knows, you can’t please all of the people all of the time.

    The best way …

  • Make a lasting impression Make a lasting impression

    This week, the primary school children in the local area all spent a day in their new secondary schools, getting to know the teachers and some of their new classmates.

    One child bought a fabulous cookie for the teacher – …