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latest articles

  • If your audience is bored they’ll move on! If your audience is bored they’ll move on!

    While videos can be a great tool for communicating a message, they can also be a disaster.

    I recently watched one (when I say ‘watched’ I mean ‘skipped through’) that was 4 and a half minutes long, giving safety tips

  • Who cares? Who cares?

    I regularly work on customers’ newsletters and the brief is often: “we need to tell our customers about our new website” or “we need to let people know about our new service”.

    The problem with that